Web design and marketing in Santa Barbara

I build the brand, the content,and the machine that runs them.

Websites, SEO, social, ads, and email for wineries, charters, restaurants, and hotels. Built to work together.

Get a quoteSee the work

Free quote. I reply within 1 business day.

16 years of brand and campaign work for

  1. Instagram and YouTube
  2. Booking calendar
  3. Stripe payments
  4. Email confirmations
  5. Captain's dashboard
  1. Brand identity
  2. Packaging
  3. Shopify store
  4. Wine club
  5. Subscriptions
  1. Villa and cottage stays
  2. Weddings
  3. Events
  4. Gallery
  5. Book your stay
  1. Site templates
  2. Custom domains
  3. Supplier integrations
  4. Weekly journal
  1. Buoy data
  2. Weather data
  3. AI surf report
  4. Website
  1. Class schedule
  2. Programs
  3. Instructors
  4. Free first class
  5. Reviews

SB Boat Charters

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sbboatcharters.comLive

SB Boat Charters website, live today. It pulls in their Instagram and YouTube, takes bookings on its own calendar, runs payments through Stripe, sends confirmation emails, and feeds the captain's dashboard.

SB Boat Charters homepage

SB Boat Charters: brand, website, and booking engine.Case studyCharter booking engine

Sunstone California: brand, packaging, and the Shopify store.Case studyWeb design

Sunstone Villa: stays, weddings, and events for a Santa Ynez estate.Case studyLive site (opens in a new tab)

EliteAdvisorHub: a platform that launches websites for travel advisors.Case studyWeb design

SurfForecaster: an AI product that turns buoy data into plain surf reports.Case studyWeb design

Enso MMA: a website for a Santa Barbara martial arts gym.Live site (opens in a new tab)Web design

Work

Brand, web, and marketing for real businesses. Most of it is live.

Also: EliteAdvisorHub, Montecito Village Travel, Sunstone Villa, Chivas: The Venture.

All work

What I build

I build the marketing systems businesses run on: websites, SEO, social, ads, and email, connected by AI workflows. The craft stays human.

Based in Santa Barbara. Local clients can meet in person. Local services

For charters and wineries

Nick Cabugos surfing a wave

About

I'm Nick Cabugos. For 16 years I've made brands for wine, luxury hospitality, entertainment, and wellness. I design the site, write the code, and run the marketing myself.

I take on a few clients at a time. You work with me directly, and you own the site, the domain, and the accounts.

LA agencies
Nestle, Nintendo, Unilever, Toyota, Pernod Ricard
Sunstone
Creative Director, 5 years
B3 Creative
Founder
Based
Santa Barbara. Video calls anywhere in the US.
Get a quoteLinkedIn

Writing

All posts

Common questions

Anything else, ask on the call.

What does a project cost?

Every project is quoted on its scope. After a short call I send a written quote with the price and a schedule for each stage. It's free, with no obligation.

Who will I work with?

Me. I take the first call, design, build, and stay on after launch. No account managers.

Do I own the site?

Yes. The code, the domain, and every account are in your name. You can move it whenever you want.

How do you use AI?

To move faster on code, drafts, and imagery. I review every decision and every screen.

Will AI assistants recommend my business?

They draw on your website, your Google Business Profile, your listings, and your reviews. Send your website with the form below and I'll tell you what Google and AI assistants say about your business today.

Get a quote

Tell me about your business and what you need.

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Free, no obligation. I read every one myself and reply within 1 business day to set up a short call, then send a written quote.

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