AI CREATIVE STRATEGIST — EST. SANTA BARBARA▌
I help brands use AI
without losing the Human Touch
15+ years directing campaigns for wine & spirits, luxury travel, entertainment and hospitality. These days I build the creative systems that let small teams ship work that looks like it took a big one.
End-to-end solutions, built for scale and performance.
From figuring out the plan, to making the work, to building the infrastructure that runs it — here's what working together actually looks like.
Positioning and identity that actually holds up.
- Brand Identity & Positioning
- Visual & Art Direction
- Generative Creative Direction
- Content Systems Design
Old-school craft, new-school tools
I came up through global agencies — Nintendo, Netflix, big budgets, late nights. That training never leaves you. But the playbook changed, so I changed with it. Now I pair that visual storytelling background with AI to build content engines for my partners — work that keeps its quality while moving at a completely different speed.
Explore the Portfolio
Case Studiesand recent builds
About me
Craft, detail, and a lot of time in the water.
I'm a creative based in Santa Barbara, and I spend about as much time in the ocean as I do at a desk. I came up through LA agencies, learned how the big stuff gets made, and somewhere along the way realized the work that actually lasts always has a system behind it.
So now I do both. I still think like a creative director — but I also build the tools and workflows that let good ideas scale without losing what made them good. Mostly, I just like making things that look great and work even better.
