CREATIVE ENGINEER · SANTA BARBARA, CA
I build the brand, the content,
and the machine that runs them.
16 years building campaigns, identities, and creative systems across wine, luxury hospitality, entertainment, and wellness. Now I'm the strategy, the studio, and the build: one person shipping what used to take a department.
From figuring out the plan, to making the work, to building the infrastructure that runs it. Here's what working together actually looks like.
Positioning and identity that actually holds up.
- Brand Identity & Positioning
- Visual & Art Direction
- Generative Creative Direction
- Content Systems Design
I came up through LA agencies: Nintendo, Toyota, Pernod Ricard, big budgets, late nights. That training never leaves you. But the playbook changed, so I changed with it. Now I pair that visual storytelling background with AI to build content engines for my partners, work that keeps its quality while moving at a completely different speed.
Explore the PortfolioOne brief.
One shoot.
One strategy.
- Nestle
- Nintendo
- Unilever
- Toyota
- Pernod Ricard
- Sunstone
I'm a creative director and strategist based in Santa Barbara, with 16 years building campaigns, identities, and creative systems across wine, luxury hospitality, entertainment, and wellness. I started in LA agencies producing work for Nestle, Nintendo, Unilever, Toyota, and Pernod Ricard, where I learned how world-class creative actually gets made: sharp strategy, obsessive craft, and systems that hold up under pressure.
Since then I've built brands from the inside. Five years as Creative Director at Sunstone, building the brand across their winery, villa, and wellness beverage line from the ground up. Along the way I founded B3 Creative, a Santa Barbara agency serving premium hospitality and lifestyle brands. These days I'm on the Breeze team at Yardi, running event marketing campaigns.
Lately I've been deep in AI-driven creative workflows: building faster, producing smarter, and staying ahead of where marketing and creative are going. I've gone from directing people to directing systems. The tools have changed. The bar hasn't.
