AI CREATIVE STRATEGIST · SANTA BARBARA, CA
I help brands scale with AI
without losing the human touch
15+ years directing campaigns for wine & spirits, luxury travel, entertainment and hospitality. These days I build the creative systems that let small teams ship work that looks like it took a big one.
From figuring out the plan, to making the work, to building the infrastructure that runs it. Here's what working together actually looks like.
Positioning and identity that actually holds up.
- Brand Identity & Positioning
- Visual & Art Direction
- Generative Creative Direction
- Content Systems Design
I came up through global agencies: Nintendo, Netflix, big budgets, late nights. That training never leaves you. But the playbook changed, so I changed with it. Now I pair that visual storytelling background with AI to build content engines for my partners, work that keeps its quality while moving at a completely different speed.
Explore the PortfolioOne brief.
One shoot.
One strategy.
- Nintendo
- Netflix
- Chivas Regal
- Pernod Ricard
- Sunstone
I'm a creative director and strategist based in Santa Barbara. I spent 15 years inside LA and global agencies directing work for brands like Nintendo, Netflix, and Chivas Regal, where I learned how world-class creative actually gets made: sharp strategy, obsessive craft, and systems that hold up under pressure.
Today I run that same standard through a different practice. I design and build AI-powered creative systems: content engines, brand platforms, and custom workflows that give small teams the output of a big one. The tools have changed. The bar hasn't.
