# Nick Cabugos: Web design and marketing in Santa Barbara I build the brand, the content, and the machine that runs them. Websites, SEO, social, ads, and email for wineries, charters, restaurants, and hotels. Built to work together. [Get a quote](https://nickcabugos.com/#quote-form). Free quote. I reply within 1 business day. 16 years of brand and campaign work for: Toyota, Pernod Ricard, Cisco, Absolut Elyx, Chivas, WME Sports, Sunstone, Santa Barbara Public Market, MVT, Paragon. ## Live client sites ### SB Boat Charters SB Boat Charters: brand, website, and booking engine. Live at https://sbboatcharters.com. sbboatcharters.com connects to: - Instagram and YouTube - Booking calendar - Stripe payments - Email confirmations - Captain's dashboard [Case study](https://nickcabugos.com/work/sb-boat-charters) · [Charter booking engine](https://nickcabugos.com/charter-booking-engine) ### Sunstone California Sunstone California: brand, packaging, and the Shopify store. Live at https://sunstonecalifornia.com. What I built for sunstonecalifornia.com: - Brand identity - Packaging - Shopify store - Wine club - Subscriptions [Case study](https://nickcabugos.com/work/sunstone) · [Web design](https://nickcabugos.com/web-design) ### Sunstone Villa Sunstone Villa: stays, weddings, and events for a Santa Ynez estate. Live at https://sunstonevilla.com. What I built for sunstonevilla.com: - Villa and cottage stays - Weddings - Events - Gallery - Book your stay [Case study](https://nickcabugos.com/work/sunstone-villa) · [Live site](https://sunstonevilla.com) ### EliteAdvisorHub EliteAdvisorHub: a platform that launches websites for travel advisors. Live at https://eliteadvisorhub.com. What I built for eliteadvisorhub.com: - Site templates - Custom domains - Supplier integrations - Weekly journal [Case study](https://nickcabugos.com/work/elite-advisor-hub) · [Web design](https://nickcabugos.com/web-design) ### SurfForecaster SurfForecaster: an AI product that turns buoy data into plain surf reports. Live at https://surfforecaster.com. What I built for surfforecaster.com: - Buoy data - Weather data - AI surf report - Website [Case study](https://nickcabugos.com/work/surfforecaster) · [Web design](https://nickcabugos.com/web-design) ### Enso MMA Enso MMA: a website for a Santa Barbara martial arts gym. Live at https://enso-mma-sable.vercel.app. What I built for Enso MMA: - Class schedule - Programs - Instructors - Free first class - Reviews [Live site](https://enso-mma-sable.vercel.app/) · [Web design](https://nickcabugos.com/web-design) ## Work Brand, web, and marketing for real businesses. Most of it is live. - [SB Boat Charters](https://nickcabugos.com/work/sb-boat-charters): Brand, website, booking engine, and the captain's dashboard. Credits: Brand, [Website](https://nickcabugos.com/web-design), [Booking engine](https://nickcabugos.com/charter-booking-engine). Live site: https://sbboatcharters.com. - [Sunstone California](https://nickcabugos.com/work/sunstone): Brand, SOLIS packaging, and one Shopify store for wine, the club, and subscriptions. Credits: Brand, Packaging, [Shopify store](https://nickcabugos.com/web-design), [Email](https://nickcabugos.com/digital-marketing), [Ads](https://nickcabugos.com/paid-ads). Live site: https://sunstonecalifornia.com. - [SurfForecaster](https://nickcabugos.com/work/surfforecaster): An AI layer that turns buoy and weather data into plain surf reports. Credits: AI product, [Website](https://nickcabugos.com/web-design). Live site: https://surfforecaster.com. - [Santa Barbara Public Market](https://nickcabugos.com/work/santa-barbara-public-market): Social strategy, photo, and video for the market and the restaurants inside it. Credits: [Social media](https://nickcabugos.com/social-media-marketing), Photo and video. Also: [EliteAdvisorHub](https://nickcabugos.com/work/elite-advisor-hub), [Montecito Village Travel](https://nickcabugos.com/work/montecito-village-travel), [Sunstone Villa](https://nickcabugos.com/work/sunstone-villa), [Chivas: The Venture](https://nickcabugos.com/work/chivas-the-venture). [All work](https://nickcabugos.com/work). ## What I build I build the marketing systems businesses run on: websites, SEO, social, ads, and email, connected by AI workflows. The craft stays human. - [Web Design](https://nickcabugos.com/web-design): Websites built from the ground up, with custom tools when you need them. - [SEO, AEO, and GEO](https://nickcabugos.com/seo-aeo-geo): Found on Google, on the map, and in AI answers. - [Social Media Marketing](https://nickcabugos.com/social-media-marketing): Strategy, photo and video, publishing, and community. - [Paid Ads](https://nickcabugos.com/paid-ads): Meta and Google ads, tracked and tested. - [Digital Marketing](https://nickcabugos.com/digital-marketing): Email, automation, CRM, and AI assistants that follow up. Based in Santa Barbara. Local clients can meet in person. [Local services](https://nickcabugos.com/santa-barbara). ### For charters and wineries - [Charter Booking Engine](https://nickcabugos.com/charter-booking-engine): Your own website and booking calendar, with payments into your own account. Live on SB Boat Charters. - [Winery DTC Sprint](https://nickcabugos.com/winery-dtc-sprint): Website, online store, club signup, and email for Central Coast wineries. Starts with a free teardown. ## About I'm Nick Cabugos. For 16 years I've made brands for wine, luxury hospitality, entertainment, and wellness. I design the site, write the code, and run the marketing myself. I take on a few clients at a time. You work with me directly, and you own the site, the domain, and the accounts. - LA agencies: Nestle, Nintendo, Unilever, Toyota, Pernod Ricard - Sunstone: Creative Director, 5 years - B3 Creative: Founder - Based: Santa Barbara. Video calls anywhere in the US. [LinkedIn](https://www.linkedin.com/in/ncabugos/) ### Writing - [The winery DTC playbook: turning tasting room traffic into repeat online revenue](https://nickcabugos.com/blog/winery-dtc-playbook) - [WineDirect to Commerce7: a migration checklist that protects your club](https://nickcabugos.com/blog/winedirect-to-commerce7-migration) - [A creative system beats a content calendar](https://nickcabugos.com/blog/creative-system-beats-content-calendar) [All posts](https://nickcabugos.com/blog) ## Common questions ### What does a project cost? Every project is quoted on its scope. After a short call I send a written quote with the price and a schedule for each stage. It's free, with no obligation. ### Who will I work with? Me. I take the first call, design, build, and stay on after launch. No account managers. ### Do I own the site? Yes. The code, the domain, and every account are in your name. You can move it whenever you want. ### How do you use AI? To move faster on code, drafts, and imagery. I review every decision and every screen. ### Will AI assistants recommend my business? They draw on your website, your Google Business Profile, your listings, and your reviews. Send your website with the form below and I'll tell you what Google and AI assistants say about your business today. ## Get a quote Tell me about your business and what you need. Use the form at https://nickcabugos.com/#quote-form or email cabugosb3@gmail.com. Free quote. I reply within 1 business day.