Paid Ads in Santa Barbara
Every ad dollar,tracked.
Paid ads on Meta and Google: tracking, audiences, creative, and testing, so your budget goes to what actually sells.
Free quote. I reply within 1 business day.
- 16 yearsof campaign creative for brands like Pernod Ricard
- Trackedevery sale counted before a dollar is spent
- Directyou work with me, not an account manager
Six stages, from a messy ad account to spend that follows results.
Audit
I go through your ad accounts: what's running, what it costs, and what's being wasted.
You getAccount audit
Tracking
Pixels, conversion events, and Google Analytics set up so every lead and sale is counted.
You getTracking you can trust
Audience
Customers, lookalikes, and local targeting built from your real data, not guesses.
You getAudiences that fit
Creative
Images, video, and copy made for each placement. Several versions, not one.
You getAds ready to test
Test
Headlines, visuals, and offers run side by side so the numbers pick the winner.
You getA clear winner
Scale
Budget moves to what's working and away from what isn't, every week.
You getSpend that follows results
One creative, cut for every placement. Then variants run side by side, and the budget follows the winner.
One ad creative cut into four placements: square feed, portrait, story, and landscape. Below, three variants tested side by side, with the best performer highlighted and the budget moved toward it. The numbers are illustrative.
The full loop, from the first pixel to the budget shift.
Tracking
Pixels, conversion events, and Google Analytics set up so every sale is counted.
Audiences
Customers, lookalikes, and local radius targeting built from your data.
Creative
Ad images, video, and copy made for each placement, not stretched to fit.
Testing
Headlines, visuals, and offers tested side by side.
Budget
Spend moved to what's working and cut from what isn't.
Reporting
Cost per lead and return on spend, reported plainly.
Campaign work for travel, wine, and spirits brands.
Luxury travelDisplay ad set
Montecito Village TravelCampaign creative
Sunstone WineryCampaign photography
Sunstone WineryCampaign
Absolut ElyxCampaign
Chivas: The VentureInvitations
Sunstone WineryProduct
Chivas: The VentureLive event
Businesses where one more booking or order pays for the ad.
Restaurants and bars
Local reach for specials, events, and reservations.
Hotels and hospitality
Direct bookings instead of paying travel site commissions.
Wineries and breweries
Releases, club signups, and tasting reservations.
Ecommerce and retail
Product ads with every sale tracked back to its ad.
Tours and charters
Visitors reached while they plan the trip.
Health and wellness
New members and appointments in your area.
Professional services
Leads that turn into calls, tracked to the source.
Entertainment and events
Ticket sales before the date sells out.
Campaigns run on Meta and Google. These are the tools behind them, plus custom ones when a business needs it.
- Tracking and CRM
- Google AnalyticsHubSpot
- Design
- PhotoshopClaude Design
- AI creative
- HiggsfieldKlingRunway
- Custom
- Built to fit your business
Anything else, ask on the call.
How much do paid ads cost?
There are two parts: your ad budget, paid to the platforms, and my fee for running it, quoted on scope. Send the form below and I'll reply with a written quote after a short call.
Do you work with businesses in Santa Barbara?
Yes. I'm based in Santa Barbara and work with businesses across Santa Barbara County, from Montecito, Goleta, and Carpinteria to the Santa Ynez Valley, plus clients across the US. Local clients can meet in person.
Which platforms do you run ads on?
Meta, meaning Facebook and Instagram, and Google, meaning Search, Display, and YouTube. We start where your customers are.
How much should I spend?
Enough to learn what works, then more on what does. Your quote includes a starting budget and when to raise it.
Do you make the ads too?
Yes. Images, video, and copy are made for each placement, with several versions to test.
How will I know it's working?
Tracking is set up before anything runs, so every lead and sale is counted. You get a plain report with cost per lead and return on spend.
What industries do you work with?
Restaurants and bars, hotels and hospitality, wineries and breweries, ecommerce and retail, tours and charters, health and wellness, professional services, and entertainment and events.
Tell me about your business and what you want your ads to bring in.