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SB Boat Charters
Web Design & Development —

SB Boat Charters —A photography-led redesign built to turn browsers into booked charters.

Services —

  • Brand & art direction
  • Web design
  • Front-end development
  • Booking flow UX

Overview —

A full website redesign for a Santa Barbara charter operator — built to convert browsers into bookings. Clean storytelling, strong photography, and a booking flow that gets out of its own way.

RoleDesign & Development
Year2023
FocusConversion-focused site

Built with —

  • Next.js
  • React
  • Vercel

Key moments —

01

The problem

A beautiful experience trapped behind a clunky, dated website.

02

The build

A photography-led redesign with a frictionless booking path.

03

The outcome

A site that sells the experience before guests step on the boat.

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SB Boat Charters — image 11 / 4