Social Media Marketing in Santa Barbara

Stop the scroll.Start the sale.

Social media marketing: strategy, photo and video, publishing, and community, built to bring people through your door.

Free quote. I reply within 1 business day.

  • 16 yearsof brand, content, and campaign work
  • Realrestaurants, markets, and wineries on this page
  • Directyou work with me, not an account manager

How it works

Six stages, from scattered profiles to a feed that works every day.

  1. Audit

    I review every profile you have: bios, links, highlights, what's working, and what's been left to drift.

    You getProfile audit

  2. Strategy

    Content pillars and a posting calendar built around what your customers care about and what you sell.

    You getContent plan and calendar

  3. Production

    Photo, video, and reels shot and edited, with AI speeding up the rest. On brand, every time.

    You getA month of content, ready

  4. Publishing

    Posts, stories, and reels scheduled and published on every platform you use.

    You getA feed that never goes quiet

  5. Community

    Comments and DMs answered in your voice, so followers turn into customers.

    You getReplies that sound like you

  6. Measure

    Reach, engagement, and sales from social, in a report you can read in two minutes.

    You getMonthly report

Content calendar

A week of real client posts, planned onto the calendar and published one day at a time.

A week of real client posts placed onto a content calendar, Monday through Sunday, then published one day at a time into a phone feed.

What's included

Everything it takes to run social well, handled in one place.

  1. Content strategy

    Pillars, formats, and a calendar built around what your customers care about.

  2. Photo and video

    Posts, stories, and reels shot and edited, with AI speeding up the rest.

  3. Publishing

    Scheduled and posted on Instagram, Facebook, TikTok, and LinkedIn.

  4. Community

    Comments and DMs answered quickly, in your voice.

  5. Profile cleanup

    Bios, links, highlights, and handles consistent on every platform.

  6. Reporting

    Reach, engagement, and sales from social, reported plainly.

Santa Barbara Public Market

Dozens of vendors, one voice. A content system that spotlights each vendor without losing the market's brand.

Santa Barbara Public Market Instagram grid with food, drinks, and aerial photos of the market
Santa Barbara Public Market on Instagram
  1. Content strategy

    A system for featuring every vendor while the feed still reads as one place.

  2. Photography and video

    Food, drinks, and the market itself, shot for stories, reels, and the grid.

  3. Social media management

    Posting, stories, and campaigns across the market and its bars, like Cooney's.

  4. Community engagement

    Comments and messages answered so locals keep coming back.

Client work

Real stories, posts, and reels for a food hall, its bars, and a winery.

  • Cooney's at the Market story with a cocktail and the Cooney's logoCooney'sStory
  • Santa Barbara Public Market Instagram gridSanta Barbara Public MarketInstagram feed
  • Cooney's story featuring jalapeño poppersCooney'sStory
  • Sunstone Fall Collection carousel coverSunstone WineryCarousel
  • Wexler's reel cover at the Santa Barbara Public MarketWexler'sReel
  • Sunstone Winery Instagram profile gridSunstone WineryInstagram profile
  • Cooney's margaritas storyCooney'sStory
  • Overhead spread of dishes from Santa Barbara Public Market vendorsSanta Barbara Public MarketFood photography
  • Sunstone Fall Reserve carousel slideSunstone WineryCarousel
  • Aerial reel cover of the Santa Barbara coastlineSanta Barbara Public MarketReel
  • Banh mi sandwich from a Public Market vendorSanta Barbara Public MarketPost
  • Cooney's pulled pork sliders storyCooney'sStory
  • Grilled skewers plate from a Public Market vendorSanta Barbara Public MarketPost
  • Cooney's story announcing sliders at both barsCooney'sStory

Industries

Businesses people want to see before they visit or buy.

  • Restaurants and bars

    Dishes, drinks, and specials that fill tables.

    Client work: Santa Barbara Public Market

  • Hotels and hospitality

    Rooms, views, and experiences people want to book.

  • Wineries and breweries

    Releases, events, and the story behind the bottle.

    Client work: Sunstone Winery

  • Ecommerce and retail

    Product content that sells in the feed.

  • Tours and charters

    Trips and moments that make people book the next one.

  • Health and wellness

    Classes, results, and community.

  • Professional services

    Expertise and trust, one post at a time.

  • Entertainment and events

    Buzz before, during, and after every date.

Tools I use

Sprout Social and other publishing tools. If none of them fit, I build one that does.

Publishing
Sprout Social
Design
PhotoshopClaude Design
AI content
HiggsfieldKlingRunway
Analytics
Google Analytics
Custom
Built to fit your business

Common questions

Anything else, ask on the call.

How much does social media marketing cost?

It's quoted on scope: how many platforms, how many posts a week, and how much new photo and video you need. Send the form below and I'll reply with a written quote after a short call.

Do you work with businesses in Santa Barbara?

Yes. I'm based in Santa Barbara and work with businesses across Santa Barbara County, from Montecito, Goleta, and Carpinteria to the Santa Ynez Valley, plus clients across the US. Local clients can meet in person.

Which platforms do you cover?

Instagram, Facebook, TikTok, and LinkedIn, plus Google Business Profile posts. We focus on the ones your customers actually use.

Do you shoot the photos and video?

Yes. Photo, video, and reels are part of the work, with AI tools speeding up editing and variations.

Will it sound like us?

Yes. The content plan starts with your voice and your brand, and every caption and reply is written to match.

What tools do you use?

Sprout Social and other publishing tools. If your team needs something they don't do, I build a custom tool around how you work.

What industries do you work with?

Restaurants and bars, hotels and hospitality, wineries and breweries, ecommerce and retail, tours and charters, health and wellness, professional services, and entertainment and events.

Get a quote

Tell me about your business and where your customers spend their time.

Add details (optional, helps me be specific)

Free, no obligation. I read every one myself and reply within 1 business day to set up a short call, then send a written quote.