Winery website design and Commerce7 migration
A free teardownof your winery website.
Send your site. In 3 business days you get a written list of what to fix first.
Sunstone California: brand, Shopify store, and wine club. 5 years as Creative Director.
The Sunstone California website, live today, with its Shopify store and wine club.
Direct sales at family wineries
Change in direct-to-consumer sales across 450 family wineries, by quartile.
- Top quartile+22%
- MedianFlat
- Bottom quartile−13%
What the teardown covers
Four things I review on every site.
Example teardown
Imagery
Bottle and vineyard photos.
Store
Wine pages and checkout on a phone.
Club signupFix first
How many taps it takes to join.
Emails
The signup and welcome emails.
An example teardown drawn on a wireframe wine store. Four numbered notes mark the bottle photo, the add to cart button, the club signup (marked fix first), and the email signup.
How it works
On WineDirect? The move to Commerce7 or Shopify fits in the same sprint.
Send your site
Your name, email, and website.
Get the teardown
In your inbox, ranked by what to fix first.
Make the fixes
Hand it to your team, or I build it in a 2 to 3 week sprint.
Get your free DTC teardown
I review your store, club signup, emails, and imagery.
Common questions
Anything else, email me.
We're on WineDirect. What happens to our store?
Commerce7 bought WineDirect's software in January 2026, and classic WineDirect stores can stay on it for up to two years, with no new features. Commerce7 moves your data, and its partners can bring your current site over for free or at a reduced cost. I use the same move to redesign your store and club pages and set up the redirects.
Which platforms do you work with?
Commerce7 and Shopify, including moves off WineDirect. If you're on something else, send it anyway: most fixes live in the pages, the club signup, and the emails.
We're mid-harvest. Is this a bad time?
No. The teardown only needs your URL, and the sprint takes about three hours of your time in total: a kickoff call, one review, and a walkthrough at delivery.
Who does the work?
I do, from the teardown to launch, and I take on a few wineries at a time so nothing gets handed off. I've done brand work for 16 years, 5 of them as Creative Director at Sunstone California. See the Sunstone case study
What does it cost, and how does payment work?
After the teardown I send a written quote based on your SKU count and whether you're migrating. Half books your sprint dates, half is due at delivery, and monthly email and social after launch is optional.