Notes from the work
Two things I spend my time on: helping wineries sell more directly to the people who already love them, and building the creative systems that let small teams produce like large ones. Everything here comes out of real projects.
Ecommerce2Winery DTC2AI systems1Brand voice1Commerce71Content systems1Creative direction1Email marketing1Migration1Wine club1WineDirect1
Winery DTC
Direct-to-consumer for wineries and hospitality brands: clubs, ecommerce, email, and the systems underneath them.
AI Creative Systems
How creative teams actually use AI: pipelines, brand voice, and the difference between a tool and a system.
