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Chivas: The Venture: Creative direction for a global Chivas activation, from the live event to the invitations.
Services
- Creative direction
- Global campaign system
- Art direction
- Content production
Overview
Creative direction for Chivas: The Venture, a global brand activation: the campaign system, art direction, and content production, including the live event and its printed invitations.
- Role
- Creative Direction
- Year
- 2022
- Focus
- Global Activation
Key moments
01
The problem
One global program had to work across many markets.
02
The build
A campaign system with art direction and content that each market could adapt.