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Montecito Village Travel: A new website and creative direction for a luxury travel agency in Montecito.
Services
- Creative direction
- Website design & structure
- Build oversight
- Campaign concepting
- Art direction
- Content production
Overview
Creative direction for Montecito Village Travel, a luxury travel agency, including its new website. The site was built with an outside development team: I worked on the design, the site structure, and the features, and oversaw the project from start to launch to make sure it met the agency's digital marketing program. Around the site, I led campaign concepts, art direction, and content.
- Role
- Creative Direction
- Year
- 2024
- Focus
- Website & Campaigns
Key moments
01
The problem
Campaigns for high-end trips needed imagery and writing at the same level as the trips.
02
The build
A new site shaped around finding an advisor and the agency's preferred partners, built with an outside developer under my oversight, plus campaigns and content.