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Santa Barbara Public Market
Social Media Marketing & Content Strategy —

Santa Barbara Public Market —An always-on content engine that keeps a multi-vendor destination top of mind.

Services —

  • Content strategy
  • Social media management
  • Photography & video
  • Community engagement

Overview —

Social media and content strategy for a beloved local marketplace — a steady drumbeat of content that keeps a multi-vendor destination top of mind.

RoleContent & Social Strategy
Year2023
FocusAlways-on Content

Key moments —

01

The problem

Dozens of vendors, one voice needed to tie them together.

02

The build

A content system that spotlights vendors without losing the brand.

03

The outcome

A feed that feels like the market on its best day.

Santa Barbara Public Market — image 11 / 9