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Santa Barbara Public Market: Social strategy, photo, and video for the market and the restaurants inside it.
Services
- Content strategy
- Social media management
- Photography & video
- Community engagement
Overview
Social media and content strategy for Santa Barbara Public Market, a food hall with dozens of vendors: content planning, photo and video, posting, and community management, with every vendor featured under the market's own voice.
- Role
- Content & Social Strategy
- Year
- 2023
- Focus
- Always-on Content
Key moments
01
The problem
Dozens of vendors had to be featured without the feed losing the market's own voice.
02
The build
A content plan that rotates through the vendors, with food, drinks, and the market shot for stories, reels, and the grid.